Our Story


Hello and welcome! We’re team Sow Clever - husband and wife Lucy and John Emsley, son Isaac, cat Lois and rabbit Bilbo. We’re proud Yorkshire folk, living and working near the beautiful town of Hebden Bridge in West Yorkshire.

We’re on a mission to help more people experience the joy of growing their own fruit, vegetables and flowers. Why? Because we genuinely believe that time spent with nature has the power to transform lives for the better.

The excitement you feel when you see your first shoot emerging, the sense of accomplishment you get from planting out your budding blooms and the feeling of pride when you eat what you’ve grown is truly magical. Helping people to discover this for themselves, and seeing their health and happiness flourish as a result, is what drives us.

Gardening for health and happiness

Supporting the wellbeing of our customers is at the core of our business. Mental health is an issue that is close to our hearts. We’ve experienced first-hand the link between good mental health and connecting with nature which is why all our products are designed with your health and wellbeing in mind.

We also wanted to put our money where our mouth is (literally) and show how serious our commitment to mental health is. We proudly donate 10% of our profits to the mental health charity, Mind, in support of their amazing work.

Gardening doesn't have to cost the earth

We’re proud to be a small business with a social conscience.

We care about our customers, suppliers and society as a whole which is why we’re committed to sustainability. All our compost products are peat free, and our seeds are sourced from a UK independent seed grower. You will never find any plastics in any of our growing kits. Our packaging is sourced from recycled materials wherever possible, even down to our packing tape!

Everyone can grow

So many people have said to us over the years that they struggle to grow anything but we believe that with the right support and materials everyone can discover the transformative power of gardening.

Our products have been carefully designed to be used by anyone – no matter what their age, ability or experience with gardening. Everything you need to grow in one box - just add water and a little bit of love!

We also want to inspire the next generation of gardeners. Our Little Sowers kits have been designed with young growers in mind (although we know plenty of adults who love them too!) and we also supply a range of gardening accessories and books to help and inspire you.

You really can find everything you need to get started with your gardening journey on our website.