Who Are We?

Sow Clever are John Emsley, wife Lucy and son Isaac.

John is a true creative, both a professional musician and keen gardener. John, Lucy and Isaac live in Yorkshire.

John says, “We are a small business, with a social conscience, committed to helping customers start their own journey with
sowing, growing and the joys of gardening”.

Our Mission

Here at Sow Clever, we want to enable and inspire everyone to get growing! We provide a subscription box service that gives you the materials and expertise to grow your own vegetables and flowers from seed.

Convenient and simple, it takes the pain out of knowing what to plant and when. Perfect for novice gardeners who want to adopt a more environmentally responsible lifestyle, reduce their plastic usage and carbon footprint. Budget friendly, the subscription gives you the materials to grow up to 30 plug plants per month (that’s 360 plug plants a year!).

  • No gardening experience is necessary – curated seeds delivered at the right time to be grown, plus advice on planting out and recipe ideas for harvesting.
  • Everything is in the box and delivered to your door – including the seed tray, compost discs, seeds and instructions.
  • Clever box design – the packaging is used as the seed tray which is fully recyclable after use.